Raquel Arribas Lorenzo is a seasoned communication professional with over 15 years of extensive experience in corporate communication, specializing in advertising campaign management, brand management, and digital project direction. Currently serving as the Responsable de Campañas de Comunicación y Branding at Canal de Isabel II,...
Raquel Arribas Lorenzo is a seasoned communication professional with over 15 years of extensive experience in corporate communication, specializing in advertising campaign management, brand management, and digital project direction. Currently serving as the Responsable de Campañas de Comunicación y Branding at Canal de Isabel II, Raquel plays a pivotal role in shaping the organization’s public image and promoting environmental awareness through strategic communication initiatives. Her responsibilities encompass the development and execution of advertising campaigns aimed at environmental conservation, as well as commercial campaigns targeting key regions such as Madrid, Cáceres, and Lanzarote.
In her role, Raquel is adept at overseeing the entire campaign lifecycle, from the initial briefing to the creative direction and execution. She collaborates closely with advertising agencies, ensuring that all media planning is meticulously organized and that each piece of communication aligns with the overarching brand strategy. Her expertise in marketing communications is complemented by her proficiency in tools such as Google Analytics and WordPress, which she utilizes to analyze campaign performance and optimize outreach efforts.
Raquel’s strong organizational skills and ability to lead cross-functional teams have been instrumental in driving successful campaigns that resonate with diverse audiences. Her commitment to sustainability and environmental stewardship is reflected in the campaigns she manages, which not only promote Canal de Isabel II’s services but also foster a culture of environmental responsibility among the communities they serve. With a keen eye for detail and a strategic mindset, Raquel Arribas Lorenzo continues to elevate the standards of communication and branding within the water management sector.
