As the Executive Director of Strategy & Insights for The Coca-Cola Company at VML, Raqib plays a pivotal role in shaping the strategic direction of one of the world's most iconic brands within the North American market. With a robust background in brand strategy and...
As the Executive Director of Strategy & Insights for The Coca-Cola Company at VML, Raqib plays a pivotal role in shaping the strategic direction of one of the world's most iconic brands within the North American market. With a robust background in brand strategy and product management, Raqib leverages his expertise to drive innovative marketing initiatives that resonate with diverse consumer segments. His leadership is characterized by a keen focus on user experience and customer journey mapping, ensuring that every touchpoint reflects Coca-Cola's commitment to quality and connection.
Raqib is currently spearheading key projects that integrate advanced analytics and creative direction, enabling the brand to navigate the complexities of the digital landscape. His proficiency in technology product development allows him to harness emerging digital trends, ensuring that Coca-Cola remains at the forefront of consumer engagement. By managing budgets effectively and fostering new business development opportunities, Raqib not only enhances brand visibility but also drives sustainable growth.
His role at VML is further enriched by his collaborative approach, utilizing graphic facilitation techniques to align cross-functional teams around strategic objectives. With over 16 years of experience leading strategic teams, Raqib's insights are instrumental in formulating campaigns that not only elevate brand perception but also deliver measurable results. As he continues to innovate and inspire, Raqib exemplifies the intersection of creativity and strategy, making a lasting impact on The Coca-Cola Company's trajectory in North America.
