Randa Al Sebahi currently serves as the Digital Lead for Film AlUla at The Royal Commission for AlUla, where she plays a pivotal role in shaping the digital narrative of one of Saudi Arabia's most ambitious cultural initiatives. With a strong focus on project management...
Randa Al Sebahi currently serves as the Digital Lead for Film AlUla at The Royal Commission for AlUla, where she plays a pivotal role in shaping the digital narrative of one of Saudi Arabia's most ambitious cultural initiatives. With a strong focus on project management and marketing communications, Randa acts as the primary liaison between the marketing team and the appointed PR and social media agency. Her expertise in digital strategy allows her to effectively oversee the planning and execution of all public relations activities and announcements, ensuring that each campaign resonates with target audiences and aligns with the overarching vision of AlUla.
Randa’s responsibilities extend beyond mere coordination; she is deeply involved in the content delivery process, from initial planning through to execution and launch. Her analytical skills, coupled with proficiency in tools like Google Analytics, enable her to monitor campaign performance meticulously, providing valuable insights that drive continuous improvement. She supervises all campaigns, ensuring that content creation, implementation, and reporting are executed seamlessly, thereby enhancing the visibility and impact of Film AlUla.
Her collaborative spirit and team management skills foster a productive environment where creativity thrives. Randa’s work is not just about meeting deliverables; it’s about crafting compelling narratives that celebrate AlUla’s rich heritage and vibrant future. By living for a purpose greater than herself, she embodies the philosophy that hard work becomes a labor of love when it contributes to the cultural tapestry of her community. Through her leadership, Randa is not only advancing Film AlUla’s mission but also positioning AlUla as a global destination for film and culture.
