Ran Goel is a dynamic and visionary leader, currently serving as the CEO, Founder, and Board Member of Fresh City Farms, Ontario's largest online sustainability-focused grocer. Under his stewardship, Fresh City has not only become a household name but has also set the standard for...
Ran Goel is a dynamic and visionary leader, currently serving as the CEO, Founder, and Board Member of Fresh City Farms, Ontario's largest online sustainability-focused grocer. Under his stewardship, Fresh City has not only become a household name but has also set the standard for sustainable grocery shopping in the region. With a workforce of over 200 dedicated staff, Ran has cultivated a high-performing team that is passionate about making healthy, local food accessible to all. His relentless optimism and action-oriented approach have been pivotal in driving the company's growth and innovation.
At Fresh City, Ran has spearheaded key projects that emphasize environmental sustainability and community engagement. The company operates under multiple brands, including Fresh City, Mama Earth, Mabel's Bakery, and The Healthy Butcher, each committed to sourcing directly from dozens of Ontario farms. This direct farm-to-table model not only supports local agriculture but also ensures that customers receive the freshest organic produce available. Additionally, Fresh City boasts one of Canada’s largest organic-focused kitchens, where culinary creativity meets sustainability.
Leveraging his background in investment law, Ran has successfully structured and led six acquisitions, strategically rolling up the online grocery sector to enhance Fresh City’s market position. His expertise in mergers and acquisitions (M&A), change management, and fundraising has been instrumental in navigating the complexities of the grocery industry, especially in a landscape increasingly focused on Environmental, Social, and Governance (ESG) criteria. As a socially responsible entrepreneur, Ran is committed to fostering a business model that prioritizes not just profitability, but also positive social impact, making Fresh City a leader in the movement towards sustainable and ethical food sourcing.
