Ramakanta Panda serves as the Mopar Manager at FCA Fiat Chrysler Automobiles, where he plays a pivotal role in enhancing customer relationship management (CRM) initiatives tailored for the Mopar brand. With over four years of experience in the interactive marketing domain, Ramakanta has honed his...
Ramakanta Panda serves as the Mopar Manager at FCA Fiat Chrysler Automobiles, where he plays a pivotal role in enhancing customer relationship management (CRM) initiatives tailored for the Mopar brand. With over four years of experience in the interactive marketing domain, Ramakanta has honed his expertise in Unica Campaign Management, eMessage, and NetInsightUnica Plan, which are critical for executing effective marketing strategies. His current responsibilities include managing various Mopar CRM activities, ensuring that releases occur on a monthly and weekly cadence, thereby maintaining a consistent engagement with customers.
In his role, Ramakanta collaborates closely with the leadership team to design and deploy best-in-class application processes that align with the company’s strategic objectives. He is instrumental in developing a standardized CRM process that integrates seamlessly across different customer segments, focusing on clear business objectives that drive results. His experience in requirement gathering and project planning allows him to lead new initiatives effectively, preparing high-level project documents and estimations that facilitate smooth project execution.
Ramakanta's commitment to team building and management ensures that his team operates at peak performance, fostering an environment of collaboration and innovation. His analytical skills in business analysis and management consulting enable him to identify opportunities for improvement and implement solutions that enhance customer engagement. As a decisive and results-focused professional, Ramakanta Panda continues to make significant contributions to FCA Fiat Chrysler Automobiles, driving the Mopar brand's CRM strategy to new heights.