Rahul Kaitheri currently serves as the Senior Director of IT for Marketing Technology and Content Platforms at Lowe's Companies, Inc., where he leverages over two decades of technology integration and engineering expertise to drive digital transformation initiatives. In his pivotal role, Rahul oversees the modernization...
Rahul Kaitheri currently serves as the Senior Director of IT for Marketing Technology and Content Platforms at Lowe's Companies, Inc., where he leverages over two decades of technology integration and engineering expertise to drive digital transformation initiatives. In his pivotal role, Rahul oversees the modernization of Lowe’s marketing technology, ensuring that the company remains at the forefront of retail innovation. His responsibilities include managing the intricate processes of marketing and media planning, content supply chain management, and campaign activation, all of which are essential for delivering a seamless customer experience.
One of Rahul's key projects involves the development and implementation of a robust online personalization platform. By utilizing advanced customer 360 insights and sophisticated affinity and propensity modeling, he is creating new products and capabilities that enable Lowe's to deliver highly personalized content at scale. This initiative not only enhances customer engagement but also significantly contributes to the company's growth by optimizing marketing strategies and improving conversion rates.
Rahul's expertise in Agile methodologies and program management allows him to navigate complex projects with agility and precision. His skills in requirements analysis and solution architecture ensure that technology solutions align with business objectives, driving efficiency and effectiveness across the organization. As a recognized leader in IT strategy and process optimization, Rahul is committed to fostering a culture of innovation at Lowe's, positioning the company to thrive in an increasingly competitive retail landscape.
