Rahul Ajmera is a seasoned User Experience designer with over 22 years of professional experience, currently serving as the Head of Design and Co-founder at Twist Open UX. With a robust background in industrial design from the prestigious National Institute of Design in Ahmedabad, Rahul...
Rahul Ajmera is a seasoned User Experience designer with over 22 years of professional experience, currently serving as the Head of Design and Co-founder at Twist Open UX. With a robust background in industrial design from the prestigious National Institute of Design in Ahmedabad, Rahul has a unique blend of creativity and analytical skills that he leverages to drive impactful design solutions. His extensive career has seen him in senior UX roles at various product companies, where he has been instrumental in building and leading comprehensive UX functions that prioritize user-centered design principles.
At Twist Open UX, Rahul leads and mentors design projects that span a diverse array of industries, including retail and furniture design. His expertise in retail branding and usability ensures that client products not only meet aesthetic standards but also deliver exceptional user experiences. Rahul is passionate about evangelizing UX within management teams, fostering a culture that values design as a strategic asset. He actively manages client relationships, ensuring that their visions are translated into functional and engaging designs.
In addition to his project leadership, Rahul is dedicated to coaching and mentoring product companies in creating sustainable design functions. His skills in contextual inquiry, information design, and persona development enable him to guide teams in understanding user needs deeply, ultimately leading to more effective design outcomes. As a certified Usability Analyst, he emphasizes the importance of usability testing and iterative design processes, ensuring that every project is grounded in real user feedback. Rahul's commitment to excellence in UX design not only enhances product usability but also drives business success for his clients.
