Raffi Vartkessian serves as the Head of Business Operations for Apple Pay, where he leverages over two decades of management experience to drive operational excellence and strategic growth within one of the most innovative digital payment platforms in the world. In his current role, Raffi...
Raffi Vartkessian serves as the Head of Business Operations for Apple Pay, where he leverages over two decades of management experience to drive operational excellence and strategic growth within one of the most innovative digital payment platforms in the world. In his current role, Raffi is instrumental in establishing and refining business processes that enhance efficiency and scalability across the Apple Pay ecosystem. His expertise in CRM and supply chain management allows him to navigate complex cross-functional organizations, ensuring that operational strategies align seamlessly with Apple’s overarching corporate objectives.
One of Raffi's key projects involves the maturation and automation of business processes on a global scale, which has significantly improved the user experience and operational efficiency of Apple Pay. By leading strategic partnerships, he has enabled the integration of cutting-edge product features that enhance the digital wallet experience, thereby driving customer satisfaction and engagement. His proficiency in budget management and growth management has been pivotal in optimizing resources and maximizing profitability.
Raffi's commitment to fostering a culture of collaboration and innovation is evident in his approach to team building and leadership. He believes that empowering teams to embrace change is essential for navigating the rapidly evolving landscape of digital payments. With a keen focus on marketing strategy and customer service, Raffi continues to position Apple Pay as a leader in the fintech space, ensuring that it not only meets but exceeds the expectations of its global user base.
