Rafaela Helbing, CEO of Data Rudder, brings over eight years of experience as a Data Scientist, with a robust academic foundation in Statistics from UFPR. Under her leadership, Data Rudder has emerged as a pivotal player in the data intelligence sector, providing a comprehensive analytics...
Rafaela Helbing, CEO of Data Rudder, brings over eight years of experience as a Data Scientist, with a robust academic foundation in Statistics from UFPR. Under her leadership, Data Rudder has emerged as a pivotal player in the data intelligence sector, providing a comprehensive analytics platform that empowers businesses to harness the full potential of their data. Rafaela's expertise lies in leveraging advanced analytics to drive strategic decision-making, particularly in areas such as fraud prevention and anti-money laundering, where her work has significantly impacted the operational integrity of over 15 companies across various industries.
At Data Rudder, Rafaela spearheads key projects that focus on enhancing business performance and profitability through data-driven insights. Her proficiency in tools such as SAS, R, and SQL, combined with her strong background in Business Intelligence and risk management, allows her to develop innovative solutions tailored to the unique challenges faced by her clients. By integrating sophisticated statistical models and analytics into everyday business processes, Rafaela ensures that Data Rudder not only meets but exceeds the expectations of its clientele.
Moreover, Rafaela is passionate about fostering a culture of data literacy within organizations, advocating for the importance of informed decision-making in today’s data-centric landscape. Her vision for Data Rudder is not just about providing analytics tools but also about empowering businesses to become more agile and responsive to market dynamics. As she continues to lead Data Rudder into new frontiers of data intelligence, Rafaela remains committed to using data for good, driving ethical practices in analytics and ensuring that the insights generated contribute positively to society.
