Rafael Zamora, the visionary Founder and CEO of Totali Action Sports Co., has carved a niche for himself in the competitive landscape of action sports lifestyle brands since establishing the company in 2012. Based in the vibrant San Francisco Bay Area, Rafael's commitment to excellence...
Rafael Zamora, the visionary Founder and CEO of Totali Action Sports Co., has carved a niche for himself in the competitive landscape of action sports lifestyle brands since establishing the company in 2012. Based in the vibrant San Francisco Bay Area, Rafael's commitment to excellence is evident in every product that Totali offers, from high-performance skateboards and surfboards to snowboards and paddle boards. His passion for action sports is not just a career; it’s a lifelong pursuit that fuels his innovative spirit and drives the company’s mission to become the best in the industry.
Under Rafael’s leadership, Totali has undertaken several key projects that reflect his dedication to quality and performance. His attention to detail is unmatched, and he continually asks, "What could I do better?"—a mantra that inspires his team to push boundaries and innovate. Rafael’s extensive international travel experience across North America, South America, Hawaii, the Caribbean, Europe, and Asia has provided him with unique insights into diverse markets and consumer preferences, allowing Totali to tailor its offerings to meet the demands of action sports enthusiasts worldwide.
Rafael’s expertise in snowboarding, skateboarding, and surfing, combined with his skills in business strategy, sales, and social media marketing, positions him as a thought leader in the action sports industry. His ability to blend passion with business acumen has not only propelled Totali to new heights but has also fostered a community of like-minded individuals who share a love for adventure and performance. As Totali continues to grow, Rafael remains committed to his vision of creating exceptional products that resonate with athletes and thrill-seekers alike.
