Rafael Duran currently serves as the Director of Manufacturing Planning at FreshDirect, where he leverages over 15 years of extensive experience in supply chain and manufacturing management to drive operational excellence and strategic initiatives. In his role, Rafael leads a dedicated team responsible for overseeing...
Rafael Duran currently serves as the Director of Manufacturing Planning at FreshDirect, where he leverages over 15 years of extensive experience in supply chain and manufacturing management to drive operational excellence and strategic initiatives. In his role, Rafael leads a dedicated team responsible for overseeing fresh product demand, production, and supply planning, ensuring that the company meets its ambitious growth targets while maintaining the highest standards of quality and efficiency. His leadership extends to managing both exempt and non-exempt staff, fostering a collaborative environment that encourages innovation and continuous improvement.
One of Rafael's key projects involves enhancing the Manufacturing Execution System (MES) to streamline operations and boost efficiency across the supply chain. By implementing advanced analytics and reporting tools, such as SAP, Business Objects, and Power BI, he has developed insightful dashboards that provide real-time visibility into production metrics, enabling data-driven decision-making. His expertise in demand planning and capacity planning has been instrumental in optimizing resource allocation and minimizing waste, ultimately contributing to FreshDirect's commitment to sustainability.
Rafael's proficiency in process improvement and policy development has allowed him to identify and troubleshoot operational bottlenecks, consistently exceeding performance quotas. His strategic planning capabilities, combined with a deep understanding of enterprise resource planning (ERP) systems, position him as a key player in FreshDirect's mission to deliver fresh, high-quality products to consumers efficiently. As the industry continues to evolve, Rafael remains at the forefront, driving initiatives that not only enhance brand awareness but also reinforce the company’s reputation as a leader in the online grocery sector.
