As the Director of Brand Strategy & Communications at Carbonate, Inc., Rachel Walensky leverages nearly 15 years of extensive experience in brand strategy and integrated marketing communications to drive impactful campaigns across diverse sectors, including hospitality, food and beverage, startup food tech, and consumer packaged...
As the Director of Brand Strategy & Communications at Carbonate, Inc., Rachel Walensky leverages nearly 15 years of extensive experience in brand strategy and integrated marketing communications to drive impactful campaigns across diverse sectors, including hospitality, food and beverage, startup food tech, and consumer packaged goods (CPG). Rachel's expertise lies in crafting compelling brand narratives and executing strategic marketing initiatives that resonate with target audiences. Her role involves leading the development of integrated marketing campaigns that not only elevate brand visibility but also enhance market positioning through meticulous competitive set analysis and innovative brand architecture.
Rachel's strategic approach encompasses a comprehensive suite of services, from defining brand vision, mission, and values to developing verbal identities and engaging copywriting. Her ability to blend creativity with analytical insights allows her to create tailored strategies that meet the unique needs of both established companies and agile startups. In addition to her hands-on work with clients, Rachel is a thought leader in the industry, contributing insightful articles to prominent hospitality trade publications such as Nation's Restaurant News and Bar & Restaurant.
Her skill set includes crisis communications, content marketing, and social media marketing, enabling her to navigate the complexities of brand management in today’s fast-paced digital landscape. With a proven track record in project management and creative marketing, Rachel is dedicated to amplifying brand reach and fostering meaningful connections between brands and their audiences. Through her leadership at Carbonate, Inc., she continues to shape the future of brand strategy in the ever-evolving marketplace.
