As the Director of Product Marketing for Civil Engineering, Modeling, and Visualization at Bentley Systems, Rachel Rogers plays a pivotal role in shaping the strategic direction and market presence of the company's product lines, which collectively generate over $278 million in revenue. With a robust...
As the Director of Product Marketing for Civil Engineering, Modeling, and Visualization at Bentley Systems, Rachel Rogers plays a pivotal role in shaping the strategic direction and market presence of the company's product lines, which collectively generate over $278 million in revenue. With a robust background in B2B marketing and sales enablement, Rachel excels in crafting go-to-market strategies that not only elevate customer awareness but also enhance product adoption and retention. Her expertise in developing global marketing campaigns has proven instrumental in driving business growth for software companies, particularly in the civil engineering sector.
Rachel leads a dynamic digital marketing team that focuses on creating compelling content tailored to execute targeted product campaigns. These initiatives are designed to generate a strong sales pipeline for Bentley's global sales teams, ensuring alignment with local revenue targets. By collaborating closely with regional sales teams, she drives programs that resonate with specific market needs, thereby fostering a culture of success and accountability.
In addition to her marketing acumen, Rachel's thought leadership in the industry positions her as a trusted advisor in the realms of modeling and visualization. Her proficiency in utilizing tools such as Salesforce.com and CRM systems enhances her ability to analyze market trends and customer feedback, enabling her to refine strategies that resonate with stakeholders. Rachel's passion for building new teams and ventures from the ground up, coupled with her extensive experience in startups and joint ventures, underscores her commitment to innovation and excellence in the civil engineering landscape. Through her leadership, Bentley Systems continues to solidify its reputation as a leader in delivering cutting-edge solutions that empower professionals in the field.
