Rachel Pickett serves as the Global Brand Strategy & Standards Manager at ExxonMobil, where she leverages her extensive marketing expertise to drive innovative brand strategies that resonate with consumers and stakeholders alike. With a strong focus on integrated, data-driven approaches, Rachel is dedicated to enhancing...
Rachel Pickett serves as the Global Brand Strategy & Standards Manager at ExxonMobil, where she leverages her extensive marketing expertise to drive innovative brand strategies that resonate with consumers and stakeholders alike. With a strong focus on integrated, data-driven approaches, Rachel is dedicated to enhancing the consumer experience throughout the entire journey. Her unique skill set as a leader is characterized by her ability to act as a translator, identifying opportunities and solving complex problems through the application of 'outside in' best practices, and as a connector, fostering relationships that bridge the gap between consumers and brands.
In her current role, Rachel has made significant strides in establishing ExxonMobil’s Low Carbon Solutions brand strategy, architecture, and positioning—an initiative that underscores the company’s commitment to sustainability and innovation in the energy sector. Within her first 60 days, she successfully launched a comprehensive website, identified strategic exhibitions and sponsorships, and developed integrated launch plans alongside an annual budget that aligns with corporate objectives. Her efforts have been pivotal in driving awareness of Low Carbon Solutions offerings across key geographies and sectors, positioning ExxonMobil as a leader in the transition to a lower-carbon future.
Rachel’s proficiency in strategic planning, digital marketing, and project management enables her to execute effective marketing campaigns that not only elevate brand visibility but also foster consumer loyalty. By harnessing the power of eCRM, social media marketing, and product marketing, she continues to create meaningful connections between ExxonMobil and its diverse audience, ensuring that the brand remains at the forefront of industry innovation and consumer engagement.
