As a Senior Communications & Marketing Specialist at KBR, Inc., Rachel Lytle plays a pivotal role in shaping the narrative for the Science & Space business unit, where her expertise in strategic communications and content marketing is put to full use. With over 11 years...
As a Senior Communications & Marketing Specialist at KBR, Inc., Rachel Lytle plays a pivotal role in shaping the narrative for the Science & Space business unit, where her expertise in strategic communications and content marketing is put to full use. With over 11 years of experience across B2B, B2G, and B2C markets, Rachel has honed her skills in producing compelling narratives that resonate with diverse audiences. She leads the development and execution of comprehensive communications strategies that not only enhance brand awareness but also position KBR as a thought leader in the rapidly evolving fields of science and technology.
Rachel's current projects involve crafting high-impact content that supports executive leadership communications, ensuring that key messages are effectively conveyed to stakeholders and the public. Her proficiency in custom content creation allows her to tackle niche topics, ranging from human rights to space exploration, with a unique storytelling approach that captivates and informs. By leveraging her skills in production planning and project management, she oversees the end-to-end content creation process, from initial writing to final editing and publishing, ensuring that every piece aligns with KBR's strategic goals.
In addition to her writing and editing prowess, Rachel is adept at utilizing both owned and paid media channels to amplify KBR's thought leadership. Her strategic use of new media marketing and web content development not only enhances visibility but also fosters engagement with key audiences. With a keen eye for detail and a passion for impactful storytelling, Rachel Lytle continues to drive KBR's communications efforts forward, solidifying its reputation in the competitive landscape of science and space innovation.
