As the Executive Director of Global Social Content and Influencer Strategy at Orveon Global, Rachel Korenstein is at the forefront of transforming how beauty brands engage with consumers in an increasingly digital landscape. With a wealth of experience across diverse sectors, including beauty, financial services,...
As the Executive Director of Global Social Content and Influencer Strategy at Orveon Global, Rachel Korenstein is at the forefront of transforming how beauty brands engage with consumers in an increasingly digital landscape. With a wealth of experience across diverse sectors, including beauty, financial services, and technology, Rachel expertly navigates the complexities of integrated consumer engagement. Her role involves crafting and executing innovative strategies that leverage influencer marketing, social media, and digital content to enhance brand relevance and desirability for iconic brands like Laura Mercier, bareMinerals, and Buxom Cosmetics.
Rachel's strategic acumen is evident in her ability to drive effective change management initiatives in collaboration with C-suite leaders, ensuring alignment with overarching business objectives. By utilizing a full-funnel approach, she delivers breakthrough campaigns that not only engage consumers but also shift sentiment and foster brand loyalty. Her expertise in social listening and data-driven reporting allows her to analyze market trends and consumer behavior, enabling her to refine strategies that resonate with target audiences.
Key projects under Rachel's leadership include the development of 360-degree marketing campaigns that seamlessly integrate digital and traditional channels, maximizing reach and impact. Her focus on advocacy and community building through influencer partnerships has positioned Orveon Global as a leader in the beauty industry, setting new standards for consumer engagement. With a passion for storytelling and a commitment to driving results, Rachel Korenstein continues to redefine the landscape of beauty marketing, ensuring that Orveon Global remains at the cutting edge of consumer connection and brand innovation.
