Rachel Johansing is a seasoned marketing research professional with over 15 years of experience, currently serving as a Senior Account Manager at Ipsos. In her role, Rachel specializes in Advertising Testing for the Nestlé USA business, where she expertly manages all facets of communications research....
Rachel Johansing is a seasoned marketing research professional with over 15 years of experience, currently serving as a Senior Account Manager at Ipsos. In her role, Rachel specializes in Advertising Testing for the Nestlé USA business, where she expertly manages all facets of communications research. Her deep understanding of consumer behavior and brand equity allows her to pull unique insights from complex data sets, ensuring that her clients' marketing strategies are both impactful and actionable.
Rachel’s expertise in questionnaire design and survey methodologies enables her to craft tailored research approaches that resonate with target audiences. By employing a mix of qualitative and quantitative research techniques, she listens to the voices of consumers, translating their feedback into compelling narratives that drive brand growth. Her proficiency in online research and data analysis further enhances her ability to deliver actionable insights that inform strategic decision-making.
Key projects Rachel has led include comprehensive brand equity studies and innovative advertising effectiveness assessments, where her creative storytelling has helped clients navigate the ever-evolving market landscape. Her commitment to excellence and her passion for uncovering consumer insights make her a valuable asset to Ipsos and a trusted partner for brands looking to enhance their market presence. With a keen eye for detail and a strategic mindset, Rachel continues to push the boundaries of marketing research, ensuring that her clients not only understand their consumers but also connect with them on a deeper level.
