Rachel Hustus, the visionary owner and designer behind JoCo Collection, has transformed her passion for jewelry design into a thriving brand that embodies elegance and individuality. With a keen eye for detail and a flair for creative direction, Rachel expertly merges bold silhouettes with on-trend...
Rachel Hustus, the visionary owner and designer behind JoCo Collection, has transformed her passion for jewelry design into a thriving brand that embodies elegance and individuality. With a keen eye for detail and a flair for creative direction, Rachel expertly merges bold silhouettes with on-trend colors, resulting in pieces that not only enhance any outfit but also empower the women who wear them.
Since launching JoCo Collection six years ago from her home’s spare bedroom, Rachel has been dedicated to crafting exquisite jewelry that speaks to a diverse clientele. Her journey began with sourcing high-quality gemstones and fine metals, and she quickly gained recognition for her custom-made sterling silver rings. Today, her collection has expanded to include dazzling statement earrings and delicate necklaces, showcasing her expertise in product design and metal fabrication.
Rachel's leadership skills have been instrumental in guiding her brand's growth, as she adeptly navigates the challenges of entrepreneurship in the competitive jewelry industry. Her proficiency in social media marketing has allowed her to connect with a broader audience, while her mastery of tools like Photoshop and Microsoft Office ensures that every aspect of her business, from design to sales, is executed with precision.
Key projects at JoCo Collection include collaborations with local artisans and participation in exclusive fashion events, where Rachel showcases her latest designs and engages with customers directly. Through her innovative approach and unwavering commitment to quality, Rachel Hustus continues to redefine the landscape of contemporary jewelry, making JoCo Collection a must-have for fashion-forward individuals seeking unique, handcrafted pieces.
