As the Director of Strategic Initiatives and Marketing Operations at Western Union, Rachel Gelman plays a pivotal role in shaping the company's approach to marketing and operational efficiency. With her extensive background in change management and communications, Rachel is adept at navigating complex challenges and...
As the Director of Strategic Initiatives and Marketing Operations at Western Union, Rachel Gelman plays a pivotal role in shaping the company's approach to marketing and operational efficiency. With her extensive background in change management and communications, Rachel is adept at navigating complex challenges and delivering innovative solutions that drive business success. Her leadership in building a transparent creative development process has established a culture of proactive planning and resource management, ensuring that marketing initiatives are executed seamlessly and effectively.
Rachel's expertise extends to project management and governance, where she leads a dedicated team responsible for delivering critical business reporting and performance metrics. By implementing robust frameworks for strategic planning and performance evaluation, she empowers her team to align marketing efforts with organizational goals, enhancing overall customer experience and employee engagement. Her commitment to fostering collaboration across departments has been instrumental in streamlining operations and optimizing marketing strategies, ultimately driving growth for Western Union.
In addition to her operational leadership, Rachel is a skilled marketer with a keen eye for market research and event management. Her ability to synthesize data-driven insights into actionable strategies has positioned her as a trusted advisor within the organization. Whether spearheading new product launches or enhancing customer touchpoints, Rachel's creative problem-solving skills and strategic mindset enable her to tackle issues of all sizes, making her a vital asset to Western Union's mission of connecting people and businesses globally.
