Rachel Friedland is a seasoned accounting professional and the owner of Friedland + Associates (F+A), a CPA firm she founded in 2015. With a robust background in both public accounting and private non-profit accounting, Rachel has cultivated a niche in providing tailored accounting and bookkeeping...
Rachel Friedland is a seasoned accounting professional and the owner of Friedland + Associates (F+A), a CPA firm she founded in 2015. With a robust background in both public accounting and private non-profit accounting, Rachel has cultivated a niche in providing tailored accounting and bookkeeping services to clients throughout the San Francisco Bay Area. Her firm stands out by prioritizing personalized service over the common trend of outsourcing accounting functions to out-of-state or overseas providers.
At F+A, Rachel leverages her expertise in cloud-based accounting processes to enhance financial reporting and streamline operations for her clients. This innovative approach not only improves efficiency but also ensures that clients have real-time access to their financial data, empowering them to make informed decisions. Rachel's commitment to understanding the unique needs of each client allows her to develop customized solutions that address specific challenges, whether it be in budgeting, account reconciliation, or financial statement preparation.
In addition to her technical skills in financial accounting and auditing, Rachel is passionate about fostering strong relationships with her clients. She believes that open communication and collaboration are key to successful financial management. Her diverse experience, which includes a prior role as a food buyer for a national retail chain, enriches her understanding of various industries, enabling her to provide insightful guidance tailored to each client's operational context. As a thought leader in the accounting field, Rachel continues to advocate for the integration of technology in accounting practices, ensuring that her firm remains at the forefront of industry advancements.
