As the Senior Communications Officer for Public Affairs at the San Diego Association of Governments (SANDAG), Rachel Forseth plays a pivotal role in shaping the narrative around regional transportation and public safety initiatives. With a passion for community engagement and a commitment to equity, Rachel...
As the Senior Communications Officer for Public Affairs at the San Diego Association of Governments (SANDAG), Rachel Forseth plays a pivotal role in shaping the narrative around regional transportation and public safety initiatives. With a passion for community engagement and a commitment to equity, Rachel leads key projects aimed at eliminating traffic-related injuries and fatalities, ensuring that all residents have access to safe and sustainable transportation options. Her mantra, “You don’t need to be a voice for the voiceless, just pass the mic,” reflects her dedication to amplifying the voices of diverse communities throughout the San Diego region.
Rachel's expertise in media communications and digital marketing allows her to effectively convey complex information to the public, fostering transparency and trust in SANDAG's initiatives. She leverages her skills in social media marketing and advertising to create impactful campaigns that raise awareness about safe transportation practices and promote SANDAG’s commitment to equitable quality of life improvements. By utilizing platforms like Basecamp for project management and Microsoft Office for reporting and analysis, Rachel ensures that her team operates efficiently while maintaining a focus on community needs.
In her role, Rachel collaborates with various stakeholders, including local government agencies, non-profits, and community organizations, to develop strategies that prioritize safety and accessibility. Her background in journalism enhances her ability to craft compelling narratives that resonate with the public, making her an invaluable asset to SANDAG as they work towards a more connected and safer region for generations to come. Through her leadership and innovative communication strategies, Rachel continues to drive meaningful change within the community, embodying SANDAG's mission to create lasting improvements in the quality of life for all residents.
