As a Senior Art Director at PureRed, Rachel Defrank plays a pivotal role in shaping the visual narrative for the Microsoft 365 Consumer account. With over 13 years of experience in the advertising industry, Rachel has honed her expertise in developing comprehensive creative strategies that...
As a Senior Art Director at PureRed, Rachel Defrank plays a pivotal role in shaping the visual narrative for the Microsoft 365 Consumer account. With over 13 years of experience in the advertising industry, Rachel has honed her expertise in developing comprehensive creative strategies that drive impactful paid media placements. Her current focus is on crafting mid and lower-funnel direct response campaigns that resonate with target audiences across various platforms, including display, social, and native media.
Rachel leads a talented team of designers, guiding them from the initial ideation phase through to the delivery of polished final assets. Her approach is characterized by a commitment to innovation and boundary-pushing creativity, all while ensuring that the integrity of the Microsoft brand remains intact. By leveraging her skills in ad design, concept development, and brand management, Rachel successfully creates compelling visual content that not only captures attention but also drives performance for Fortune 500 brands.
Key projects under Rachel's direction have included high-stakes campaigns that require meticulous attention to detail and a deep understanding of consumer behavior. Her proficiency in tools such as Adobe InDesign CC, coupled with her expertise in image manipulation and logo design, allows her to produce visually stunning materials that elevate brand presence. Rachel's ability to balance creativity with strategic thinking makes her an invaluable asset to PureRed and a driving force behind the success of her clients' marketing initiatives.
