Rachael Kelly serves as the Manager of Web Content Strategy at Tulane University, where she leverages her extensive expertise in web strategy to enhance the online experience for students, faculty, and prospective visitors. With a strong focus on creating accessible and optimized web environments, Rachael...
Rachael Kelly serves as the Manager of Web Content Strategy at Tulane University, where she leverages her extensive expertise in web strategy to enhance the online experience for students, faculty, and prospective visitors. With a strong focus on creating accessible and optimized web environments, Rachael leads initiatives that ensure the university's websites and email communications are not only user-friendly but also aligned with Tulane's brand and strategic objectives. Her role involves ongoing governance and continuous improvement efforts, where she evaluates the effectiveness of marketing and communication campaigns through advanced analytics and user behavior insights.
Rachael's proficiency in web analytics tools like Google Analytics and her experience with content management systems such as WordPress enable her to drive data-informed decisions that enhance user engagement and accessibility. She is adept at implementing best practices in SEO and information architecture, ensuring that content is easily discoverable and meets the needs of diverse audiences. Her collaborative approach involves working closely with cross-functional teams to develop strategies that improve the overall user experience, making the university's digital presence more impactful.
In addition to her technical skills in web development and design, Rachael is committed to business process improvement and software training, empowering team members to effectively utilize digital tools. Her passion for public speaking and end-user documentation further supports her mission to foster a culture of continuous learning and adaptation within the university's digital landscape. Through her leadership, Rachael is not only enhancing Tulane's web strategy but also contributing to the broader conversation around accessibility and user-centered design in higher education.
