As the Vice President of Experiential and Digital at Xpedition, Rachael George plays a pivotal role in shaping innovative marketing strategies that drive engagement and brand loyalty for high-profile clients, particularly Google. With a robust portfolio of over 85 unique experiential, digital, and hybrid events...
As the Vice President of Experiential and Digital at Xpedition, Rachael George plays a pivotal role in shaping innovative marketing strategies that drive engagement and brand loyalty for high-profile clients, particularly Google. With a robust portfolio of over 85 unique experiential, digital, and hybrid events each year, Rachael expertly navigates the complexities of B2B and B2C brand marketing. Her diverse experience spans consulting, strategy development, and the integration of sponsorships and partnerships across various channels, including creative, digital, product, social, and experiential marketing.
Rachael's leadership is characterized by her ability to outperform year-over-year business KPIs while targeting behavioral and non-traditional success metrics. She has successfully implemented comprehensive business strategies and financial models that prioritize cost efficiencies and sustainability. By fostering cross-functional team support and leveraging monetization initiatives through activations, Rachael maximizes production investments and minimizes distressed inventory, ensuring that each event not only meets but exceeds client expectations.
Her expertise in marketing strategy, event management, and relationship marketing positions her as a trusted partner for brands seeking to enhance their market presence. Rachael's commitment to high-touch client partnerships and her strategic acumen in online advertising and brand management have solidified her reputation as a leader in the experiential marketing landscape. Through her innovative approach and dedication to excellence, Rachael continues to drive impactful results that resonate with audiences and elevate brand experiences.
