Priscilla Hagstrom serves as the Vice President of Marketing Communications at Cooper Aerobics, where she leverages her extensive expertise in brand strategy and digital marketing to drive impactful sales and marketing campaigns across six distinct health and wellness companies. With a keen focus on multi-channel...
Priscilla Hagstrom serves as the Vice President of Marketing Communications at Cooper Aerobics, where she leverages her extensive expertise in brand strategy and digital marketing to drive impactful sales and marketing campaigns across six distinct health and wellness companies. With a keen focus on multi-channel marketing, Priscilla orchestrates comprehensive strategies that enhance brand visibility and foster consumer engagement. Her role involves not only the development and execution of innovative marketing initiatives but also the management of agency partnerships, ensuring that all communications align with the overarching corporate branding goals.
As a member of the executive leadership team, Priscilla plays a pivotal role in shaping the strategic direction of the organization. She collaborates closely with cross-functional teams to enhance marketing operations and optimize website development, ensuring a seamless user experience that reflects the values of Cooper Aerobics. Her high sense of urgency and critical thinking skills enable her to navigate the fast-paced landscape of health and wellness marketing, while her creative problem-solving abilities ensure that challenges are met with effective solutions.
Key projects under her leadership have included the launch of targeted social media campaigns and the implementation of online reputation management strategies that bolster brand integrity and consumer trust. Priscilla's commitment to creative strategy and B2C marketing has not only elevated the Cooper Aerobics brand but has also positioned the organization as a leader in the health and wellness industry. Through her innovative approach and dedication to excellence, Priscilla continues to make significant contributions to the growth and success of Cooper Aerobics.
