Prabhakar Goyal serves as the Senior Director of Engineering for Ads at Meta, where he spearheads a dynamic organization focused on enhancing the core components of the company's advertising stack. With a robust background in large-scale distributed computing and engineering management, Prabhakar is instrumental in...
Prabhakar Goyal serves as the Senior Director of Engineering for Ads at Meta, where he spearheads a dynamic organization focused on enhancing the core components of the company's advertising stack. With a robust background in large-scale distributed computing and engineering management, Prabhakar is instrumental in driving innovation and efficiency across various facets of Meta's advertising infrastructure. His leadership encompasses critical areas such as ads training data, recurrent model training, and ensuring model and feature robustness, which are essential for delivering high-quality advertising solutions.
Under Prabhakar's guidance, the team is dedicated to optimizing ads data and storage components, facilitating seamless online data and feature serving. His expertise in architecture and product strategy is pivotal in refining ads conversion and attribution processes, as well as developing sophisticated targeting and bidding infrastructure. Furthermore, Prabhakar oversees the revenue source of truth and revenue health metrics, ensuring that Meta's advertising ecosystem remains transparent and effective.
A strong advocate for privacy, Prabhakar also leads initiatives to enhance ads privacy infrastructure, aligning with industry standards and user expectations. His proficiency in technologies such as Hadoop and REST, combined with his experience in agile methodologies, positions him as a key player in navigating the complexities of internet advertising. By building and motivating high-performing teams, Prabhakar fosters a culture of collaboration and innovation, driving Meta's advertising capabilities to new heights and ensuring that the company remains at the forefront of the digital advertising landscape.
