Poonam Walid, MCIM, is a dynamic and accomplished Strategic Marketing Communications Manager at Schneider Electric, where she plays a pivotal role in shaping the global marketing narrative for the Digital Power Division. With a robust background in strategic planning and integrated marketing, Poonam is dedicated...
Poonam Walid, MCIM, is a dynamic and accomplished Strategic Marketing Communications Manager at Schneider Electric, where she plays a pivotal role in shaping the global marketing narrative for the Digital Power Division. With a robust background in strategic planning and integrated marketing, Poonam is dedicated to driving innovative marketing strategies that resonate with diverse audiences and elevate brand visibility in a competitive landscape. Her expertise encompasses a broad spectrum of marketing disciplines, including product marketing, digital marketing, and stakeholder management, which she leverages to develop and execute comprehensive marketing communication plans.
In her current role, Poonam leads the Global Marketing Communication efforts within Schneider Electric's Global Marketing Team, focusing on the Digital Power business unit. She is responsible for crafting and implementing strategic marketing initiatives that not only enhance brand positioning but also align with the company’s overarching business strategy. Poonam's keen analytical skills enable her to forecast marketing budgets effectively, ensuring optimal resource allocation and maximizing return on investment.
Key projects under her leadership have included the launch of innovative digital campaigns that integrate email marketing and direct marketing tactics, aimed at engaging customers and driving sales growth. Her commitment to excellence and her ability to adapt to the rapidly evolving digital landscape have positioned her as a thought leader in the industry. Poonam's passion for marketing, combined with her exceptional communication skills, empowers her to build strong relationships with stakeholders and foster collaboration across teams, ultimately contributing to Schneider Electric's mission of delivering sustainable energy solutions worldwide.
