Pooja Vitale is a seasoned Senior Research Director at MarketCast, where she leverages over fifteen years of extensive experience in marketing research, particularly within the automotive sector. Her expertise lies in delivering actionable advertising insights that drive strategic decision-making for clients. Since the acquisition of...
Pooja Vitale is a seasoned Senior Research Director at MarketCast, where she leverages over fifteen years of extensive experience in marketing research, particularly within the automotive sector. Her expertise lies in delivering actionable advertising insights that drive strategic decision-making for clients. Since the acquisition of Phoenix Marketing International by MarketCast, Pooja has played a pivotal role in integrating innovative research methodologies and enhancing the company’s capabilities in consumer insight and data analysis.
At MarketCast, Pooja leads key projects that focus on understanding consumer behavior and market trends, utilizing her strong skills in qualitative research and segmentation. She is adept at managing complex research initiatives, ensuring that each project not only meets client expectations but also contributes to their overall business growth. Her strategic thinking and data management skills enable her to distill vast amounts of information into clear, compelling narratives that resonate with stakeholders.
Pooja is also committed to employee development, fostering a collaborative environment where team members can thrive and enhance their research capabilities. Her dedication to excellent client service has established her as a trusted advisor in the industry, helping clients navigate the evolving landscape of automotive marketing. Through her leadership, Pooja continues to drive innovation in advertising research, making significant contributions to MarketCast's mission of delivering unparalleled insights that empower brands to connect with consumers effectively.
