Polina Markelova serves as the Vice President of Marketing, Marketing Effectiveness & Promotional Strategy at Bloomingdale's, where she plays a pivotal role in shaping the brand's marketing landscape. As a key member of the Executive Leadership Team, Polina has been instrumental in driving the company's...
Polina Markelova serves as the Vice President of Marketing, Marketing Effectiveness & Promotional Strategy at Bloomingdale's, where she plays a pivotal role in shaping the brand's marketing landscape. As a key member of the Executive Leadership Team, Polina has been instrumental in driving the company's impressive omni-channel sales, contributing to a remarkable $3 billion in revenue. Her strategic oversight of a substantial $140 million marketing budget showcases her expertise in strategic financial management and media marketing, ensuring that every dollar spent is aligned with Bloomingdale's overarching business objectives and merchant initiatives.
Polina's passion for results-oriented marketing is evident in her ability to develop and execute innovative business strategies that resonate with consumers and drive growth. She excels in performance marketing and digital strategy, leveraging analytics to optimize promotional efforts and enhance customer engagement. Her collaborative problem-solving skills enable her to work effectively with cross-functional teams, ensuring that marketing initiatives are seamlessly integrated across various product categories.
Key projects under her leadership have included the launch of targeted campaigns that not only elevate brand awareness but also enhance the customer experience, ultimately leading to increased revenue and profit growth. Polina's commitment to stakeholder management and team leadership fosters a culture of creativity and accountability, empowering her team to achieve exceptional results. With a proven track record at renowned retailers such as Saks Fifth Avenue, J.Crew, Sephora, and Gap Inc., Polina continues to set new benchmarks in the retail marketing landscape, driving Bloomingdale's forward in an ever-evolving industry.
