Pietro Panarisi serves as the Head of PR & Communications at ŠKODA UK, where he leverages his extensive experience in the automotive industry to craft and execute comprehensive public relations strategies that elevate the brand's presence in the competitive UK market. With a proven track...
Pietro Panarisi serves as the Head of PR & Communications at ŠKODA UK, where he leverages his extensive experience in the automotive industry to craft and execute comprehensive public relations strategies that elevate the brand's presence in the competitive UK market. With a proven track record in product communications and crisis management, Pietro plays a pivotal role in shaping the narrative around ŠKODA’s innovative offerings, ensuring that the brand not only maintains a strong reputation but also resonates positively with consumers and stakeholders alike.
In his current role, Pietro is responsible for developing and implementing a robust communications strategy that aligns with the company’s business objectives. This involves managing media relations to secure high-profile coverage, overseeing corporate communications to navigate challenges, and enhancing internal communications to foster engagement among employees. His strategic leadership is instrumental in driving initiatives that support business change, particularly in times of transition or crisis, where effective communication is crucial.
Pietro’s expertise extends to brand development and publicity, where he collaborates closely with the senior leadership team to ensure that ŠKODA’s messaging is consistent and impactful across all platforms, including traditional media and social media channels. His ability to manage senior stakeholder relationships and navigate complex corporate environments positions him as a key figure in ŠKODA UK’s ongoing success. Through his innovative approach and commitment to excellence, Pietro Panarisi continues to strengthen ŠKODA’s brand identity and enhance its visibility in the automotive landscape.