Piet Boer is a seasoned marketing leader with over 15 years of experience driving growth for both B2B and B2C startups. As the Chief Marketing Officer at Frollo, Piet is at the forefront of shaping the company’s marketing strategy, leveraging his extensive expertise in strategic...
Piet Boer is a seasoned marketing leader with over 15 years of experience driving growth for both B2B and B2C startups. As the Chief Marketing Officer at Frollo, Piet is at the forefront of shaping the company’s marketing strategy, leveraging his extensive expertise in strategic marketing and digital channels to foster brand growth and engagement. Under his leadership, Frollo has seen a significant uplift in brand awareness, marketing-qualified leads (MQLs), and sales-qualified leads (SQLs) year on year.
Piet's role involves not only leading a high-performing marketing team but also owning the brand positioning and messaging to ensure consistent and impactful communication across all platforms. His passion for using marketing as a tool for positive impact is evident in the targeted demand generation campaigns he spearheads, which are meticulously crafted to resonate with Frollo’s target markets.
With a strong foundation in client and partner relationship management, Piet excels in building and nurturing connections that drive business growth. His proficiency in online marketing, social media, SEO, and campaign management allows him to create comprehensive marketing strategies that deliver measurable results. Additionally, Piet utilizes advanced analytics tools, such as Adobe Analytics, to derive insights that inform decision-making and optimize marketing performance.
In an ever-evolving digital landscape, Piet Boer stands out as a visionary leader, committed to harnessing the power of marketing to not only achieve business objectives but also to create a meaningful impact in the industry.
