As the Digital Marketing Specialist and Online Media Lead at Oracle NetSuite, Phillip Gaines plays a pivotal role in shaping the company's demand generation strategies. With a robust analytical mindset and a comprehensive background in marketing strategy and operations, Phillip is dedicated to driving growth...
As the Digital Marketing Specialist and Online Media Lead at Oracle NetSuite, Phillip Gaines plays a pivotal role in shaping the company's demand generation strategies. With a robust analytical mindset and a comprehensive background in marketing strategy and operations, Phillip is dedicated to driving growth through innovative approaches in the Affiliate and Online Media marketing channels. His expertise lies in identifying and implementing effective marketing campaigns that resonate with small and medium-sized businesses, the core audience for NetSuite's cloud-based business management solutions.
In his current role, Phillip is responsible for developing and executing strategies that maximize the performance of the Affiliate channel. This involves not only managing relationships with key affiliates but also leveraging data analytics to uncover insights that inform campaign optimization and enhance ROI. His leadership in this area has been instrumental in establishing NetSuite as a leader in the competitive landscape of enterprise resource planning (ERP) solutions.
Phillip's strong project management skills enable him to oversee complex marketing initiatives from conception to execution, ensuring that all campaigns align with broader business objectives. His proficiency in tools like Microsoft Excel, PowerPoint, and Word facilitates effective communication and presentation of marketing strategies to stakeholders. Additionally, his bilingual capabilities in Spanish allow him to engage with a diverse audience, further broadening NetSuite's reach in various markets.
With a Master’s in Business Administration focused on Marketing from the University of Southern California, Phillip combines academic knowledge with practical experience to drive impactful marketing strategies. His commitment to continuous improvement and innovation positions him as a key contributor to the success of Oracle NetSuite's demand generation efforts.
