Philip Smiley currently serves as the Executive Director at Samarkand Global, where he leverages his extensive experience in the retail and consumer sectors to drive innovative e-commerce solutions tailored for the Chinese market. With a robust background in business strategy and management, Philip is instrumental...
Philip Smiley currently serves as the Executive Director at Samarkand Global, where he leverages his extensive experience in the retail and consumer sectors to drive innovative e-commerce solutions tailored for the Chinese market. With a robust background in business strategy and management, Philip is instrumental in shaping Samarkand's mission to simplify and enhance access for Chinese shoppers to international brands. Under his leadership, the company has embarked on key projects that focus on optimizing cross-border e-commerce operations, ensuring that both brands and consumers benefit from a seamless shopping experience.
Philip's previous role as CEO of the global Consulting Division at Kantar equipped him with a wealth of knowledge in market research and competitive analysis, allowing him to lead a diverse team of 1,000 specialists across ten markets. His deep understanding of consumer behavior and trends enables him to provide strategic insights that empower leading brands to thrive in a competitive landscape. At Samarkand, he emphasizes the importance of customer marketing and sales strategies that resonate with the unique preferences of Chinese consumers.
Philip’s expertise in mentoring and developing cross-functional teams has been pivotal in fostering a culture of innovation and agility within Samarkand. His commitment to driving end-to-end P&L delivery in tech-enabled B2B services ensures that the company remains at the forefront of the rapidly evolving e-commerce landscape. As a thought leader in the industry, Philip continues to explore new avenues for growth and collaboration, positioning Samarkand Global as a key player in the international retail ecosystem.
