Philip Long serves as the Global Head of Technology for Innovation & Consumer Experience at Unilever, where he plays a pivotal role in steering the digital transformation initiatives that empower over 8,000 marketers across the globe. With more than 20 years of experience in the...
Philip Long serves as the Global Head of Technology for Innovation & Consumer Experience at Unilever, where he plays a pivotal role in steering the digital transformation initiatives that empower over 8,000 marketers across the globe. With more than 20 years of experience in the consumer goods sector, Philip has established himself as a consumer-centric IT leader, renowned for his ability to harness technology to drive sustainable business growth. His leadership is instrumental in enabling Unilever's billion-dollar brands to forge meaningful connections with over 2 billion consumers, enhancing brand loyalty and engagement through innovative marketing technology solutions.
At the helm of an agile IT organization, Philip oversees a multi-million-dollar IT strategy that aligns with Unilever’s key growth programs. His expertise in digital strategy and business transformation allows him to effectively manage a diverse team of onshore and offshore partners, ensuring seamless project delivery and implementation. Philip is particularly adept at change management and business process re-engineering, skills that are vital in navigating the complexities of a rapidly evolving technology landscape.
Key projects under his leadership include the integration of advanced analytics and AI-driven insights into marketing campaigns, which have significantly improved consumer targeting and personalization. Philip’s commitment to stakeholder management and people development fosters a culture of innovation and collaboration within his team, positioning Unilever at the forefront of digital marketing excellence. Through his visionary approach, Philip Long continues to redefine the intersection of technology and consumer experience, driving Unilever's mission to meet the ever-changing needs of consumers worldwide.
