Phil Wilkinson serves as the Senior Director of Consumer & Shopper Experience for Kellanova, where he leverages over 20 years of extensive experience in the FMCG, CPG, and grocery retail sectors across Europe. His role is pivotal in steering the Media, Content, Digital, and eCommerce...
Phil Wilkinson serves as the Senior Director of Consumer & Shopper Experience for Kellanova, where he leverages over 20 years of extensive experience in the FMCG, CPG, and grocery retail sectors across Europe. His role is pivotal in steering the Media, Content, Digital, and eCommerce teams, ensuring that Kellanova remains at the forefront of digital transformation within the industry. Phil's expertise lies in crafting and executing innovative marketing strategies that enhance consumer engagement and drive sales growth, all while maintaining a strong focus on data-driven decision-making.
At Kellanova, Phil is currently spearheading key projects aimed at building marketing effectiveness capabilities and driving a comprehensive Marketing Transformation program. This initiative is designed to align closely with global strategies and IT advancements, enabling a seamless integration of full-funnel marketing and commerce practices. His owner’s mentality and commitment to excellence empower his teams to explore new avenues for growth, optimize marketing communications, and enhance overall brand visibility in a competitive marketplace.
Phil's leadership style is characterized by his strong communication skills and ability to inspire cross-functional collaboration. He is adept at negotiating complex partnerships and managing budgets effectively, ensuring that resources are allocated strategically to maximize impact. As a trusted digital transformation leader, Phil is dedicated to fostering a culture of innovation and agility within Kellanova, positioning the company to thrive in an ever-evolving consumer landscape. His passion for public speaking and sharing insights further solidifies his reputation as a thought leader in the FMCG sector, making him a valuable asset to both his organization and the industry at large.
