Phil Goldfarb serves as the Director of Brand Partnerships at Tipico - North America, where he leverages over fifteen years of extensive experience in front-line sales and go-to-market strategies within the sports industry. His role is pivotal in shaping the partnership strategy, focusing on building...
Phil Goldfarb serves as the Director of Brand Partnerships at Tipico - North America, where he leverages over fifteen years of extensive experience in front-line sales and go-to-market strategies within the sports industry. His role is pivotal in shaping the partnership strategy, focusing on building and managing relationships across diverse channels, including media, teams, leagues, influencers, and affiliates. Phil's expertise in networking and prospecting new business opportunities allows him to identify and cultivate potential partnerships that align with Tipico's brand vision and objectives.
A key aspect of Phil's work involves developing co-branded marketing initiatives that resonate with target audiences and enhance brand visibility. He excels in creating customized sponsorship packages tailored to meet the unique needs of each partner, ensuring mutual benefits and long-term collaboration. His commitment to client retention and enhancing customer experience is evident in his strategic approach to sponsorship activation, where he meticulously manages contract negotiations and budget allocations to maximize ROI for all stakeholders involved.
Phil is also well-versed in leveraging social media practices to amplify partnership campaigns, driving engagement and brand loyalty. His proficiency in tools like Microsoft Office and Excel aids in the meticulous tracking and evaluation of partnership performance metrics, enabling him to make data-driven decisions that enhance overall effectiveness. With a passion for sports marketing and a keen understanding of the evolving landscape, Phil Goldfarb is dedicated to fostering innovative partnerships that propel Tipico - North America to new heights in the competitive sports betting market.
