As the Director of Pokémon Center Merchandise Development at The Pokémon Company International, Phaedra Sheher plays a pivotal role in shaping the brand's consumer experience through innovative product offerings. With a keen eye for detail and a passion for brand management, Phaedra leads a dynamic...
As the Director of Pokémon Center Merchandise Development at The Pokémon Company International, Phaedra Sheher plays a pivotal role in shaping the brand's consumer experience through innovative product offerings. With a keen eye for detail and a passion for brand management, Phaedra leads a dynamic team that is dedicated to enhancing the Pokémon Center's online presence, particularly through PokémonCenter.com. This platform has seen significant growth, and under her leadership, the team has successfully expanded its merchandise range to include unique designs that resonate with fans of all ages.
Phaedra’s expertise in product development and marketing strategy is instrumental in curating a product mix that aligns with major brand-driven marketing events and promotions. Her experience spans various sectors, including publishing and e-commerce, allowing her to implement strategic partnerships that enhance the Pokémon brand's visibility and engagement. By focusing on high-quality, fun products, Phaedra ensures that each item not only reflects the beloved Pokémon universe but also strengthens the overall brand message.
Key projects under her direction include collaborations with renowned designers and artists to create limited-edition merchandise that captivates collectors and casual fans alike. Phaedra's commitment to innovation and consumer-centric design has positioned Pokémon Center as a leader in the competitive landscape of online merchandise, making it a go-to destination for Pokémon enthusiasts. Her ability to synergize brand messaging with product development continues to drive the success of Pokémon Center, fostering a deeper connection between the brand and its dedicated community.
