Petra Lylander is a dynamic Marketing Strategist and Team Lead at Advance B2B | Marketing Agency, where she leverages over 15 years of extensive experience in both B2B and B2C marketing. With a particular focus on SaaS and subscription-based businesses, Petra excels in optimizing websites...
Petra Lylander is a dynamic Marketing Strategist and Team Lead at Advance B2B | Marketing Agency, where she leverages over 15 years of extensive experience in both B2B and B2C marketing. With a particular focus on SaaS and subscription-based businesses, Petra excels in optimizing websites to enhance user experience and drive conversions. Her holistic approach to the customer lifecycle not only boosts initial engagement but also fosters long-term retention, making her a key asset in the competitive landscape of digital marketing.
In her current role, Petra leads and coaches a talented team of six marketing professionals, prioritizing their wellbeing and professional growth. She believes that a motivated and cohesive team is essential for delivering exceptional results for clients. Petra’s leadership extends to managing a prominent B2B tech client, where she applies her expertise in lead generation, marketing strategy, and content marketing to create impactful campaigns that resonate with target audiences. Additionally, she actively participates in various customer projects, ensuring that her insights and strategic vision contribute to the agency’s overall success.
Beyond client work, Petra is deeply involved in company development initiatives, collaborating with colleagues to drive innovation and enhance operational efficiency. Her comprehensive skill set in marketing communications, media planning, and project management positions her as a thought leader within the agency, enabling her to navigate the complexities of the marketing landscape with agility and foresight. As she continues to push the boundaries of what’s possible in marketing, Petra remains committed to empowering her team and delivering exceptional value to clients.
