Peter Zapf serves as an Adjunct Professor at the Institute of Design (ID), where he leverages his extensive expertise in brand strategy and design to inspire the next generation of creative thinkers. With a unique approach that he describes as being a "fog pilot," Peter...
Peter Zapf serves as an Adjunct Professor at the Institute of Design (ID), where he leverages his extensive expertise in brand strategy and design to inspire the next generation of creative thinkers. With a unique approach that he describes as being a "fog pilot," Peter navigates the complexities of brand identity development and innovation narratives, guiding students through the intricate landscape of strategic design. His teaching philosophy centers on empowering students to realize their own visions while also fostering collaborative environments where collective creativity can flourish.
At ID, Peter is deeply involved in key projects that challenge students to think critically about branding in an ever-evolving marketplace. His courses in Brand Design, Design Analysis, and Design Synthesis equip students with the necessary skills to tackle real-world challenges, emphasizing the importance of effective communication and storytelling in branding. His hands-on approach to teaching includes practical exercises in copywriting, naming, and creative direction, ensuring that students not only understand theoretical concepts but also apply them in tangible ways.
Peter's professional background in advertising and project management further enriches his classroom experience, allowing him to share valuable insights from his work with various agencies. His commitment to fostering innovation and strategic thinking prepares students to become adept problem-solvers and visionary leaders in the field of design. Ultimately, Peter Zapf embodies the role of an educator who is not only dedicated to expediting the dreams of others but is also passionate about realizing his own through the transformative power of design.
