Peter Sher serves as the Vice President of Sales at Driveline Retail Merchandising, where he leverages his extensive expertise in operations management and sales to drive growth and innovation within the organization. With over a decade of experience in the retail and merchandising sectors, Peter...
Peter Sher serves as the Vice President of Sales at Driveline Retail Merchandising, where he leverages his extensive expertise in operations management and sales to drive growth and innovation within the organization. With over a decade of experience in the retail and merchandising sectors, Peter has established himself as a strategic leader who not only meets but exceeds sales targets through effective P&L management and business development initiatives.
At Driveline, the largest national non-brokerage merchandising agency, Peter oversees a vast network of over 12,000 W2 employees who service thousands of retail locations daily. His role is pivotal in enhancing Driveline's core competency—retail execution. By focusing on technology integration, recruitment, quality training, and resource deployment, Peter ensures that the company maintains its edge in delivering exceptional shelf-edge solutions.
Among his key projects, Peter has spearheaded initiatives aimed at optimizing inventory management and visual merchandising strategies, which have significantly improved customer satisfaction and operational efficiency. His ability to analyze market trends and adapt sales strategies accordingly has positioned Driveline as a leader in the industry. With a strong foundation in marketing and purchasing, Peter continues to fuel profits and drive the company’s mission of delivering unparalleled retail execution. His commitment to fostering a culture of excellence and innovation makes him an invaluable asset to Driveline and the broader retail merchandising landscape.
