Peter Niessen serves as the Vice President of Growth Analytics at CVS Health, where he leverages over 25 years of executive experience to drive innovative marketing strategies and data-driven decision-making. With a robust background in data science and digital marketing honed during his tenure at...
Peter Niessen serves as the Vice President of Growth Analytics at CVS Health, where he leverages over 25 years of executive experience to drive innovative marketing strategies and data-driven decision-making. With a robust background in data science and digital marketing honed during his tenure at American Express and Publicis Groupe, Peter is uniquely positioned to lead the company’s B2B and B2C marketing initiatives. His expertise encompasses customer acquisition and retention modeling, media mix optimization, and campaign measurement, allowing CVS Health to effectively navigate the complexities of the healthcare landscape.
At CVS Health, Peter oversees a dynamic team of 110 data scientists, fostering a culture of analytics excellence that informs strategic decisions across marketing, sales, and product development. His leadership in executing over 1,200 digital and analog campaigns showcases his commitment to enhancing customer journeys through precise attribution and targeted messaging. By employing advanced machine learning techniques, Peter ensures that CVS Health remains at the forefront of marketing innovation, optimizing campaign performance and driving sales effectiveness.
Peter’s extensive experience in financial services strategy and deep knowledge of the retail and restaurant industries further enrich his approach to growth analytics. His Wharton MBA complements his practical insights, enabling him to bridge the gap between data science and actionable business strategies. As CVS Health continues to evolve in a rapidly changing market, Peter’s vision and expertise will be instrumental in shaping the future of healthcare marketing and customer engagement.
