Peter Hwang is a dynamic leader in the realm of growth marketing, currently serving as the Director of Growth Marketing at Starship. In this pivotal role, he spearheads B2C and DTC marketing initiatives, driving user acquisition and retention strategies across a diverse portfolio of products....
Peter Hwang is a dynamic leader in the realm of growth marketing, currently serving as the Director of Growth Marketing at Starship. In this pivotal role, he spearheads B2C and DTC marketing initiatives, driving user acquisition and retention strategies across a diverse portfolio of products. With a keen focus on performance marketing, experimentation, and CRM/lifecycle management, Peter has been instrumental in scaling Starship’s marketing efforts from Series A funding through to post-acquisition phases. His strategic approach combines data-driven insights with innovative marketing tactics, ensuring that each campaign not only reaches but resonates with target audiences.
Peter's expertise in user growth is complemented by his robust technical skills, including proficiency in HTML5, CSS, PHP, and MySQL, which enable him to bridge the gap between marketing and IT architecture. This unique blend of marketing acumen and technical knowledge allows him to implement sophisticated marketing automation systems and optimize user experiences across digital platforms.
At Starship, Peter is currently leading key projects that focus on enhancing customer engagement through personalized marketing strategies and lifecycle campaigns. His leadership fosters a culture of experimentation, encouraging his team to test new ideas and iterate on successful tactics. As a result, Peter has positioned Starship not just as a market player but as an innovator in the growth marketing space, continually pushing the boundaries of what’s possible in user acquisition and retention. With a strong foundation in startup dynamics and a passion for driving measurable results, Peter Hwang is a vital force in shaping the future of growth marketing at Starship.
