Peter Day, as the Founder and CEO of Mosko Moto, is at the forefront of innovation in the adventure and off-road motorcycling industry. With a deep passion for riding and a commitment to enhancing the experience for fellow enthusiasts, Peter has successfully positioned Mosko Moto...
Peter Day, as the Founder and CEO of Mosko Moto, is at the forefront of innovation in the adventure and off-road motorcycling industry. With a deep passion for riding and a commitment to enhancing the experience for fellow enthusiasts, Peter has successfully positioned Mosko Moto as a leader in high-quality luggage and apparel designed specifically for adventure and enduro riders. Under his leadership, the company has embraced a direct-to-consumer model, allowing for greater control over product quality and customer engagement, while eliminating the complexities of traditional dealer and distributor networks.
Peter's expertise in marketing strategy and product development has been instrumental in crafting a brand that resonates with the adventurous spirit of motorcyclists. His keen understanding of retail dynamics and new business development has enabled Mosko Moto to thrive in a competitive landscape, consistently delivering innovative solutions that meet the evolving needs of riders. Key projects under his guidance include the launch of cutting-edge luggage systems that prioritize durability, functionality, and ease of use, as well as a line of apparel that combines style with performance.
With a strong focus on sustainability and community engagement, Peter is also dedicated to fostering a culture of collaboration within the motorcycle community. His vision extends beyond product development; he actively seeks to create experiences that connect riders and promote the joy of adventure. By leveraging his extensive skills in business strategy and sales, Peter continues to drive Mosko Moto forward, ensuring that it remains a trusted name for those who seek to explore the world on two wheels.
