Peter Crowcombe is a seasoned networking and communications specialist, currently serving as the Founder and Consultant at Catch55, a consultancy he co-founded in 2017. With over 31 years of experience in market entry, global marketing, partner engagement, and strategic analysis, Peter brings a wealth of...
Peter Crowcombe is a seasoned networking and communications specialist, currently serving as the Founder and Consultant at Catch55, a consultancy he co-founded in 2017. With over 31 years of experience in market entry, global marketing, partner engagement, and strategic analysis, Peter brings a wealth of knowledge to the table, particularly in the technology sector. His extensive background includes a notable tenure as Worldwide Senior Director at Juniper Networks, where he honed his expertise in global partner programs, go-to-market (GTM) strategies, and comprehensive marketing initiatives.
At Catch55, Peter is dedicated to addressing the challenges faced by organizations in navigating the increasingly complex landscape of sales, partner, and marketing functions. Recognizing the siloed nature of GTM execution, he leads key projects aimed at fostering collaboration and integration across these critical areas. His strategic insights have been instrumental in helping clients adapt to the rapid technological advancements that are reshaping buyer behaviors, particularly the shift towards digital resources.
Peter's proficiency in managed services, channel partners, and business alliances positions him as a trusted advisor for startups and established companies alike. His deep understanding of cloud computing and data center dynamics further enhances his ability to craft tailored solutions that drive growth and efficiency. With a focus on the EMEA region, Peter is committed to empowering organizations to leverage their partner ecosystems effectively, ensuring they remain competitive in a fast-evolving market. Through Catch55, he continues to champion innovative approaches that bridge gaps in GTM execution, ultimately enabling clients to achieve their strategic objectives.
