Pete Holfelder serves as the Vice President of Global Licensing at Trusted Media Brands (TMB), where he leverages his extensive expertise in licensing and media sales to drive significant revenue growth across various categories, including entertainment, digital publishing, and advertising. Based in New York City,...
Pete Holfelder serves as the Vice President of Global Licensing at Trusted Media Brands (TMB), where he leverages his extensive expertise in licensing and media sales to drive significant revenue growth across various categories, including entertainment, digital publishing, and advertising. Based in New York City, Pete leads a dynamic global sales team consisting of six sellers and four account managers, focusing on strategic initiatives that enhance TMB's licensing portfolio. His role is pivotal in fostering cross-functional collaboration among internal teams, including content acquisition, finance, rights management, research, and legal, ensuring that all aspects of the licensing process align with the company's revenue generation goals.
With a robust background in consumer packaged goods (CPG), beauty, and pharmaceuticals, Pete excels in new business development and consultative selling, enabling him to identify and capitalize on emerging market opportunities. His adeptness in integrated marketing and lead generation allows him to craft compelling value propositions that resonate with clients and partners alike. By employing a hands-on approach to sales operations, Pete not only drives customer retention but also enhances the overall client experience through tailored solutions and strategic partnerships.
Key projects under Pete's leadership include the expansion of Jukin Licensing's digital content offerings and the optimization of advertising strategies that leverage TMB's rich media assets. His commitment to innovation and excellence positions TMB as a leader in the licensing space, making him an invaluable asset to the organization and the industry at large.
