Pete Grimes serves as the Vice President of Sales & Marketing at Bar Code Direct (BCD), where he has been instrumental in driving the company’s remarkable growth trajectory over the past eight years. Under his leadership, BCD has expanded four-fold, a testament to his strategic...
Pete Grimes serves as the Vice President of Sales & Marketing at Bar Code Direct (BCD), where he has been instrumental in driving the company’s remarkable growth trajectory over the past eight years. Under his leadership, BCD has expanded four-fold, a testament to his strategic vision and entrepreneurial spirit. His expertise in sales and business development management is particularly evident in his ability to forge strong relationships with both Fortune 500 companies and small to medium-sized businesses (SMBs) across various sectors, including retail, supply chain, and hospitality.
At BCD, Pete has spearheaded key projects that leverage cutting-edge mobile and wireless solutions, particularly in the realm of RFID and connected shopper technologies. His deep understanding of channel management and strategic partnerships has enabled the company to enhance its market presence and deliver innovative solutions that meet the evolving needs of clients. Pete thrives in collaborative environments, enjoying the challenge of leading entrepreneurial teams that encompass sales, marketing, and technical personnel. His strong background in financial modeling and goal-setting further empowers his team to achieve ambitious targets while maintaining a focus on sustainable growth.
With the recent acquisition by Sole Source Capital and the merger into Peak Tech, Pete is poised to navigate new opportunities and challenges in the industry. His commitment to solution selling and enhancing customer experiences positions BCD as a leader in the mobile and wireless solutions space, ensuring that the company remains at the forefront of technological advancements in retail and beyond.
