Pernilla Aadal Lund serves as the Group Chief Human Resources Officer (CHRO) at EET Group A/S, where she plays a pivotal role in shaping the organization's human capital strategy and fostering a culture of excellence across its 800 employees in 24 countries. With a robust...
Pernilla Aadal Lund serves as the Group Chief Human Resources Officer (CHRO) at EET Group A/S, where she plays a pivotal role in shaping the organization's human capital strategy and fostering a culture of excellence across its 800 employees in 24 countries. With a robust background as a business psychologist, Pernilla combines her expertise in psychotherapy and personal development with strategic human resources leadership to drive sustainable results and support the company’s growth trajectory. Her dual focus on HR and Internal Communication enables her to effectively align employee engagement with the broader corporate vision, ensuring that the workforce is not only skilled but also motivated and cohesive.
At EET Group, Pernilla leads key initiatives in organizational design and culture transformation, emphasizing the importance of a strong corporate governance framework. Her commitment to Environmental, Social, and Governance (ESG) principles reflects her understanding of the modern business landscape, where sustainability and ethical practices are paramount. By integrating ESG considerations into HR policies and practices, she ensures that EET Group not only meets regulatory requirements but also enhances its reputation as a responsible corporate citizen.
Pernilla's strategic approach to recruitment and talent management is instrumental in attracting top-tier talent that aligns with the company’s values and objectives. Her ability to navigate both strategic and operational levels allows her to implement innovative HR solutions that support the company’s mission of delivering value-added IT distribution services to over 30,000 customers across Europe. As a change agent, Pernilla is dedicated to fostering an adaptive and resilient organizational culture that thrives in an ever-evolving market, ultimately positioning EET Group as a leader in the IT distribution sector.
