Penny Hoffman serves as the Director of Global Marketing Operations at Hexagon Asset Lifecycle Intelligence, where she leverages her extensive experience in the technology sector to drive strategic initiatives that enhance marketing effectiveness and operational efficiency. Reporting directly to the Chief Marketing Officer, Penny is...
Penny Hoffman serves as the Director of Global Marketing Operations at Hexagon Asset Lifecycle Intelligence, where she leverages her extensive experience in the technology sector to drive strategic initiatives that enhance marketing effectiveness and operational efficiency. Reporting directly to the Chief Marketing Officer, Penny is responsible for managing and coaching a talented team of Marketing Operations Specialists, fostering a culture of excellence and innovation. Her leadership is pivotal in establishing a best-in-class marketing operations framework that not only aligns with the company’s overarching goals but also exceeds key performance indicators (KPIs).
At Hexagon, Penny oversees the marketing automation and MarTech stack, ensuring that the tools and technologies employed are optimized for performance and scalability. She is adept at leading the progression of marketing data quality, performance analytics, and ROI measurement, which are critical for making informed decisions that drive incremental, profitable demand in both B2B and B2C markets. By collaborating closely with the Sales Operations team, she ensures that data quality and consistency are maintained, enhancing the overall effectiveness of marketing campaigns.
Penny’s expertise in telecommunications, product marketing, and go-to-market strategy positions her as a change agent within the organization. Her ability to hire, mentor, and direct diverse teams has resulted in the successful development, launch, and management of innovative solutions and service offerings. With a strong background in cloud computing and mobile communications, she is well-equipped to navigate the complexities of the mobile industry, driving Hexagon’s mission to deliver cutting-edge asset lifecycle intelligence solutions to clients worldwide.
