Pedro Lobo is a seasoned executive with over 18 years of experience in the fast-moving consumer goods (FMCG) sector, currently serving as the Head of Sales for the Health and Nutrition Business Unit at Reckitt in Brazil. In this pivotal role, Pedro leverages his extensive...
Pedro Lobo is a seasoned executive with over 18 years of experience in the fast-moving consumer goods (FMCG) sector, currently serving as the Head of Sales for the Health and Nutrition Business Unit at Reckitt in Brazil. In this pivotal role, Pedro leverages his extensive background in sales and trade marketing to drive strategic initiatives that enhance market penetration and revenue growth. His leadership is characterized by a strong focus on building high-performance teams, fostering a collaborative culture that empowers individuals to excel in their roles.
Pedro's expertise spans several critical areas, including trade marketing, product development, and competitive analysis, which he applies to execute multifunctional projects that integrate marketing, e-commerce, and finance. His analytical and solution-oriented mindset enables him to navigate complex market dynamics and identify innovative approaches to meet consumer needs. Notably, Pedro has spearheaded key projects that have successfully launched new products, optimized merchandising strategies, and enhanced sales operations, contributing significantly to Reckitt's competitive edge in the health and nutrition sector.
With a proven track record of negotiating high-stakes deals and implementing effective sales operations, Pedro is adept at aligning cross-functional teams to achieve common goals. His commitment to excellence and strategic foresight positions him as a key driver of Reckitt's growth in Brazil, ensuring that the company not only meets but exceeds its business objectives. As he continues to lead in this dynamic environment, Pedro remains dedicated to fostering a culture of innovation and performance, setting new benchmarks for success in the FMCG industry.
