Pedro Garcia serves as the Director of Sales at Viant Technology, where he leverages his extensive background in digital sales and marketing to drive innovative solutions for marketers. With a focus on delivering results-driven digital strategies powered by Adelphic, Pedro is at the forefront of...
Pedro Garcia serves as the Director of Sales at Viant Technology, where he leverages his extensive background in digital sales and marketing to drive innovative solutions for marketers. With a focus on delivering results-driven digital strategies powered by Adelphic, Pedro is at the forefront of transforming how brands engage with their audiences across multiple platforms. His expertise encompasses a wide array of digital experiences, including integrated digital campaigns, branded entertainment programs, and social gaming integrations.
At Viant, Pedro is instrumental in harnessing the power of one of the largest registered user databases in the world, boasting over 1.2 billion users. This unique asset allows him to provide marketers with unparalleled accuracy, reach, and accountability in their cross-device advertising efforts. His role involves not only developing strategic partnerships but also executing cross-platform programs that seamlessly blend online and offline experiences, such as radio and TV integrations, online custom games, and rich media overlay executions.
Pedro’s proficiency in media planning and social media strategies, combined with his deep understanding of the entertainment landscape, positions him as a key player in the digital marketing arena. He is dedicated to helping brands navigate the complexities of today’s advertising landscape, ensuring they achieve their marketing goals through innovative and effective digital solutions. As he continues to expand Viant's footprint in the industry, Pedro remains committed to fostering meaningful connections between brands and consumers, ultimately driving growth and success for his clients.
